The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. We have translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region. Minerals have an extraordinary capacity to act as "intercellular messengers" that transmit information to skin cells and positively impact their health and vital functions. At AHAVA, we are committed to unravelling the syntax of these crucial biological phenomena in our ongoing quest to produce the finest Dead Sea mineral-based products available worldwide.